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| Type: |
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| Publisher: | New York : HarperBusiness, ©1998. |
| Edition: | 1st ed 12 Editions |
| ISBN: | 0887309372 9780887309373 |
| OCLC: | 39182331 |
| Related Subjects: | Branding (Marketing) Marketing. Merken. |
| Citations: | Cite this Item Export to EndNote Export to RefWorks |
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