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| Type: |
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| Publisher: | New York ; Toronto : Simon & Schuster, ©2000. |
| Edition: | 1st Touchstone ed 12 Editions |
| ISBN: | 0684849135 9780684849133 0684849143 9780684849140 |
| OCLC: | 44114085 |
| Related Subjects: | Marketing research. Consumer behavior. Shopping. |
| Citations: | Cite this Item Export to EndNote Export to RefWorks |
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