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| Type: |
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| Publisher: | Westport, Conn. : Praeger Publishers, 2007. |
| Editions: | 6 Editions |
| ISBN: | 027599371X 9780275993719 |
| OCLC: | 74966617 |
| Related Subjects: | Marketing. Strategic planning. |
| Citations: | Cite this Item Export to EndNote Export to RefWorks |
| Additional Info: | Table of contents only |
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