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| Type: |
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| Publisher: | Westport, Conn. : Praeger, ©2007. |
| Editions: | 2 Editions |
| ISBN: | 9780275992750 0275992756 9780275992767 0275992764 9780275992774 0275992772 9780275992781 0275992780 9780275992798 0275992799 |
| OCLC: | 123818257 |
| Related Subjects: | Marketing. |
| Citations: | Cite this Item Export to EndNote Export to RefWorks |
| Additional Info: | Table of contents only |
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